About Us

The company

Equestrian Technology was founded in 2020 with the aim of automating the tedious / low-value tasks intrinsic to equestrian operations.

These automations will offer equestrian facilities an economic & ecological advantage. 

The two founders of the company, Loic Massart & Alexandre Vandermeulen both come from the equestrian world. They are respectively active in the field of engineering and digital marketing. 

The first founder, Loic, a high-level rider and industrial engineer in electro-mechanics has important knowledge of the field. He is the designer of the idea behind our first product: HarrowBot.

Its second founder, Alexandre Vandermeulen, a sales & digital marketing expert and a rider since his youngest days, has been actively involved in the development of the company.

Since 2022, Didrik Lasanow has also joined the team as a financial expert. Also, a top-level rider, his financial expertise and knowledge of the equestrian market are an asset to the company. 

Together, they aim to merge their passion with their professional expertise in order to contribute to the digitalisation/automation of the equestrian world. 

The team

Loic Massart
co-CEO & CTO

Aside from his work at Equestrian Technology, Loic spends most of his free time riding at high level horse shows & taking care of his horses. Also known for being a very early bird.  

Alex. Vandermeulen
co-CEO & CDO

In-between a sales guy & a geek. While horses take a big place in his heart, he's also passionated about technology, especially in a business context. 

Didrik Lasanow

Our master of excel sheets. Competing in high level horse shows, he's used to work & perform with a team while being under pressure. 

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